Benefit of Internet Marketing

Internet Marketing is the Need of Hour as world is going virtual. It is best time to extend your reality and to start doing Internet Marketing, no matter what kind and size of business you are doing.! I am saying this because people of all kind are using Internet and you can reach them through Internet Marketing. Here I am sharing the key benefit of Internet Marketing. 

 

Convenience

Internet marketing enables you to be open for business around the clock without worrying about store opening hours or overtime payments for staff. Offering your products on the Internet is also convenient for customers. They can browse your online store at any time and place orders when it is convenient for them.

 

Reach

By marketing on the Internet, you can overcome barriers of distance. You can sell goods in any part of the country without setting up local outlets, widening your target market. You can also build an export business without opening a network of distributors in different countries. However, if you want to sell internationally, you should use localization services to ensure that your products are suitable for local markets and comply with local business regulations. Localization services include translation and product modification to reflect local market differences.

 

Cost

Marketing products on the Internet costs less than marketing them through a physical retail outlet. You do not have the recurring costs of property rental and maintenance. You do not have to purchase stock for display in a store. You can order stock in line with demand, keeping your inventory costs low.

 

Personalization

Internet marketing enables you to personalize offers to customers by building a profile of their purchasing history and preferences. By tracking the web pages and product information that prospects visit, you can make targeted offers that reflect their interests. The information available from tracking website visits also provides data for planning cross-selling campaigns so that you can increase the value of sales by customer.

 

Relationships

The Internet provides an important platform for building relationships with customers and increasing customer retention levels. When a customer has purchased a product from your online store, you can begin the relationship by sending a follow-up email to confirm the transaction and thank the customer. Emailing customers regularly with special, personalized offers helps to maintain the relationship. You can also invite customers to submit product reviews on your website, helping to build a sense of community.

 

Social

Internet marketing enables you to take advantage of the growing importance of social media. An article on the Harvard Business School Executive Education website highlighted the link between social networking and online revenue growth. According to the article, a group of consumers that responded most strongly to the influence of social networks generated increased sales of around 5 percent. You can take advantage of this type of influence by incorporating social networking tools in your Internet marketing campaigns.

 

Difference Between SEO and PPC

If you own a website and looking for more traffic but not able to decide whether you should go for SEO or PPC, this post might give you a quick knowledge of both terms and will help you to decide efficiently.. Here i am sharing the major difference between SEO and PPC campaign… Happpy Reading and have a good Traffic and Business.

The main difference between Search Engine Optimization (SEO) and Pay Per Click (PPC) is that traffic coming from SEO (organic) is free while traffic generated from PPC is not free (as the name implies you have to pay a cost per click).  This is also the reason why you may sometimes see the terms organic search engine listings and paid search engine listings.

Both SEO and PPC are part of Search Engine Marketing (SEM) which is one of the tools you can use as part of your overall Internet Marketing campaign.

Organic Traffic vs. Paid Search Advertising

PPC and SEO

As you can see from the screenshot above you can expect to find PPC Ads above the organic results and on the sidebar.  Where exactly your ad will appear depends on a number of factors (i.e. the keywords you are targeting, keywords in your ad copy, keywords in your landing page and many more) but it’s either on top, on the sidebar or below the organic results. Organic results can only appear in the middle of the page. Whether your listing will appear in the top positions or first pages this depends on how optimized your web site is both in terms of on-site and off-site SEO.

SEO: You can get first page positions if your web site is optimized for search engines

PPC: You can get your ad on the first page by paying a higher cost per click (CPC)

Cost

I have mentioned above that SEO traffic is free and PPC is paid and while this is absolutely true, you should understand that it needs a lot of effort and hard work to get free traffic from search engines. The competition is high for almost every keyword you can search and you really need to have a high quality web site and a great SEO plan to get one of the top 5 positions. There are no shortcuts despite what some “SEO” companies are trying to sell you.  If you are not familiar how search engines work or don’t know anything about SEO then the best way to get search engine traffic is to hire a SEO expert to do the work you. On the other hand, Pay Per Click cost depends on a number of other factors. If we take for example the cost per click of advertising with the most popular PPC system, Google Ad words, then it depends on the popularity of the keyword, on the number of advertisers who want to use the particular keyword, the number of related web sites that have ad positions for the particular keyword and many more. If it sounds a bit complicated then it probably is despite the efforts made by Google to make the whole system easier to use. The good news with PPC is that you only pay for the clicks your ad receives and not for the views. In addition, you can determine in advance your daily budget and pay no more than that and you can calculate an estimate of what is the average cost per click for the keywords you want to target. As you can see from the screenshot below the Google Keyword tool (which is part of Google Adwords) gives you an estimate for the CPC (cost per click) for each keyword.

SEO: Cost of SEO is indirect. You cannot pay to get to the first page but you may have to pay for SEO services if you cannot do SEO yourself.

PPC:  You pay only when people click on your ad .  You can use the Google keyword tool to calculate how much you can pay. 

Traffic potential

Which method can bring more traffic to your web site, SEO or PPC? SEO (organic traffic) is more than PPC traffic so if you can manage to rank your web site for the keywords you want, you will get much more traffic than paying for those keywords. This is because when you are in one of the top 5 positions (according to statistics the majority of search traffic visits one of the top 5 web sites) you can expect to have a continuous flow of traffic 24×7 without having to pay anything (the actual volume of traffic depends on how popular a keyword is).

So, if you compare traffic and cost of first page positions for SEO traffic and PPC traffic, organic traffic is better. There are some studies suggesting that PPC ads get more clicks than organic but this also translates to a bigger cost.

If on the other hand it is very difficult to get first page positions for a keyword then paying for traffic may be your only option since second and third page positions will probably bring 0 or very little traffic.

SEO: Organic traffic is continuous as long as you are ranking in one of the top positions.

PPC: PPC ads can get more clicks but this means that you pay more.

Conversion

Which visitor is more likely to convert (i.e. make a purchase, register to a newsletter and in general response to call for action), someone coming from PPC Ads or from organic search? If your ads are highly targeted and optimized then a visitor from PPC is more likely to convert than a visitor coming from search.

The reason is that a web page can rank for different keywords (other than those initially intended) so the search visitor may not be looking exactly for the content (or product) presented in the particular page. On the other hand if you run a successful PPC campaign then you will only get clicks from visitors who are interested 100% in your content or products.

SEO: SEO traffic is better than other forms of traffic (i.e. social media) but in terms of conversion is not as good as PPC traffic.

PPC: Highly optimized keywords will generate more conversions but will cost more

Ease of use

Neither SEO nor PPC is easy to do if you don’t have the necessary knowledge and experience.  SEO is a process that takes a lot of time and effort. It may take months or even years to rank for specific terms or not rank at all! On the hand, in order to get some good results with PPC and Ad words you either have to take a course or hire a PPC expert to help you or you will lose a few hundred dollars before you understand how it works.

The bottom line is that you need to use both PPC and SEO as part of your Internet Marketing campaign. PPC can bring you faster results so you can run a PPC campaign and test which keywords convert better and then try with SEO to rank for those keywords.

Use PPC when you have a high converting product and use SEO when you have a limited budget to spend on advertising.

[eTrick | Extending Reality With Virtuality]

Listing Websites with the Major Search Sites

SEO SearchIf you want to users to find your pages, to improve your sites traffic, you absolutely must submit a request to each of the major search sites to index your pages. Even though search engines index web content automatically, this is the best way to ensure your site has a presence on their sites.

The following list might save you some frustration; it includes the addresses of some popular search engines which will include your site for free, along with the exact wording of the link you should click to register:

  • Google—Visit http://www.google.com/addurl, enter the address of your site and a brief description, and then enter the squiggly verification text, called a CAPTCHA, (or Completely Automated Public Turing test to tell Computers and Humans Apart) shown on the page. Then click the Add URL button to add your site to Google.
  • Yahoo! Search—Visit http://search.yahoo.com/info/submit.html, click on Submit a Website or Webpage, enter the address of your site, and then click the Submit URL button.
  • Bing—Visit http://www.bing.com/docs/submit.aspx , enter the verification text, enter the address of your site, and then click the Submit URL button.
  • AllTheWeb— AllTheWeb search results are provided by Yahoo! Search, so just be sure to submit your site to Yahoo!
  • Alta Vista- Alta Vista search results are also provided by Yahoo! Search, so just be sure to submit your site to Yahoo!

If you found this time consuming to get indexed with every site separately you can use these sites that provide one form that automatically submits itself to all the other major search engines plus several minor search engines. These sites such as

These services might or might not be of value, but I strongly recommend that you go directly to the major search sites and use their forms to submit your requests to be listed.

Tips for Search Engine Optimization

What I believe is no one can guarantee you that your site will be the number one result in a Google search but yes you can improve your site search-ability by following these basic tips.

  • Great Content – Only Having all good keyword is not enough but you must have a great content. As we know content is king and it should be great in terms of reliability, importance and informative, so that people can found your web worthy and will stay around.
  • Regular Updates – Sites that have new content added on a regular basis are seen as more reliable than sites that rarely do.
  • Keyword –Keyword means a lot, In web world it’s famous that Content is king and keywords are keys to reach to the king means if you want to get more attention by improving your page search then you must have to use some tricky but relevant keywords as per your page contents. Always remember you shouldn’t try to optimize your entire site to one keyword phrase – instead focus on writing pages for specific keywords and phrases.
  • Accurate Page Titles – Use accurate page titles. Your titles should be brief but descriptive and unique. Don’t stuff it with keywords.
  • Human Friendly URLs –Create human-friendly URLs, such as those with words in them that users can easily remember.  Create URLs that reflect your directory structure. This assumes you have a directory structure in the first place, which you should.
  • When Possible, use texts- not graphical elements- for navigation.
  • Within the content of your page, using headings properly.

Related FAQs

  1. Q.    I have lots of pages in my site. Do I need to fill out a separate form for each page at each search site?
  2. No. If you submit just your home page (which is presumably linked to all the other pages), the search spiders will crawl through all the links on the page (and all the links on the linked pages, and so on) until they have indexed all the pages on your site.
  1. Q.    I submitted a request to be listed with a search engine, but when I search for my page; my page never comes up—not even when I enter my company’s unique name. What can I do?
  2. Most of the big search engines offer a form (mentioned above) you can fill out to instantly check whether a specific address is included in their database. If you find that it isn’t included, you can submit another request form. Sometimes it takes days or even weeks for the spiders to get around to indexing your pages after you submit a request.

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