Benefit of Internet Marketing

Internet Marketing is the Need of Hour as world is going virtual. It is best time to extend your reality and to start doing Internet Marketing, no matter what kind and size of business you are doing.! I am saying this because people of all kind are using Internet and you can reach them through Internet Marketing. Here I am sharing the key benefit of Internet Marketing. 

 

Convenience

Internet marketing enables you to be open for business around the clock without worrying about store opening hours or overtime payments for staff. Offering your products on the Internet is also convenient for customers. They can browse your online store at any time and place orders when it is convenient for them.

 

Reach

By marketing on the Internet, you can overcome barriers of distance. You can sell goods in any part of the country without setting up local outlets, widening your target market. You can also build an export business without opening a network of distributors in different countries. However, if you want to sell internationally, you should use localization services to ensure that your products are suitable for local markets and comply with local business regulations. Localization services include translation and product modification to reflect local market differences.

 

Cost

Marketing products on the Internet costs less than marketing them through a physical retail outlet. You do not have the recurring costs of property rental and maintenance. You do not have to purchase stock for display in a store. You can order stock in line with demand, keeping your inventory costs low.

 

Personalization

Internet marketing enables you to personalize offers to customers by building a profile of their purchasing history and preferences. By tracking the web pages and product information that prospects visit, you can make targeted offers that reflect their interests. The information available from tracking website visits also provides data for planning cross-selling campaigns so that you can increase the value of sales by customer.

 

Relationships

The Internet provides an important platform for building relationships with customers and increasing customer retention levels. When a customer has purchased a product from your online store, you can begin the relationship by sending a follow-up email to confirm the transaction and thank the customer. Emailing customers regularly with special, personalized offers helps to maintain the relationship. You can also invite customers to submit product reviews on your website, helping to build a sense of community.

 

Social

Internet marketing enables you to take advantage of the growing importance of social media. An article on the Harvard Business School Executive Education website highlighted the link between social networking and online revenue growth. According to the article, a group of consumers that responded most strongly to the influence of social networks generated increased sales of around 5 percent. You can take advantage of this type of influence by incorporating social networking tools in your Internet marketing campaigns.

 

Microsoft Stop Supporting Windows XP after Today

Just read that Microsoft is going to stop supporting Windows XP after Today. Windows XP was released in 2001 and, soon after that, Microsoft announced it would support all its products for at least 10 years from the release date. However, in 2007, the company decided to extend support for XP to 8 April 2014, because it was still so widely used.

 

How to Choose Right Colors for a Website

color theoryIf you are running a site and wants to use colors that entice your users to view your catalog, if you want to change your viewers into a customer you must have an attractive, an eye catching website. No one can tell you exactly which colors to use in your website which will give you a desired result, which will turn an onlooker into an interested viewer. I’m saying this because the choice of color and its likeness depends person to person for example in Japan people like pink most but in Eastern Europe it is unpopular. In India bleeding blue while in America green is the color of money. Besides using colors that are culturally sensitive you can follow these practices:-
Use a natural palette of colors. This doesn’t mean you should use earth tones, but instead refers to using colors that one would naturally see on a casual stroll around town—avoid ultrabright colors that can cause eye strain.
Use a small color palette. You don’t need to use 15 different colors to achieve your goals. In fact, if your page includes text and images in 15 different colors, you might reevaluate the message you’re attempting to send. Focus on three or four main colors with a few complimentary colors, at the most.
Consider your demographics. You are likely not able to control your demographics and thus have to find a middle ground that accommodates everyone. The colors enjoyed by younger people are not necessarily those appreciated by older people, just as there are color biases between men and women and people from different geographic regions and cultures.

With just these few tips in mind, it might seem as if your color options are limited. Not so—it simply means you should think about the decisions you’re making before you make them. A search for color theory in the search engine of your choice should give you more food for thought, as will the use of the color wheel.
The color wheel is a chart that shows the organization of colors in a circular manner. The method of display is an attempt to help you visualize the relationships between primary, secondary, and complementary colors. Color schemes are developed from working with the color wheel; understanding color schemes can help you determine the color palette to use consistently throughout your website. For example, knowing something about color relationships will hopefully enable you to avoid using orange text on a light blue background, or bright blue text on a brown background.
Some common color schemes in web design are as follows:
Analogous— Colors that are adjacent to each other on the color wheel, such as yellow and green. One color is the dominant color and its analogous friend is used to enrich the display.
Complementary—Colors that are opposite from each other on the color wheel, such as a warm color (red) and a cool color (green).
Triadic—Three colors that are equally spaced around the color wheel. The triadic scheme provides balance while still allowing rich color use.
Spend some hands-on time with the color wheel. The Color Scheme Generator at http://colorschemedesigner.com/ enables you to start with a base color and produce monochromatic, complementary, triadic, tetradic, analogic, and accented analogic color schemes.