मैं शर्मिंदा हूँ

वह गरीब की बेटी थी और शर्म इस बात का है की जीते जी सुरक्षित न रख पाने वाला कानून उसके मरने के बाद भी उसको इंसाफ न दे पाया. अब बारी परिवार की है, समाज की है…आंसुओं से कुछ नहीं होगा, बुराई चरम पर है, कायर मत बनो, सीख दो, सम्भाल लो समाज को, सही सन्देश दो..गीदर को पीट पिट कर मार देते है और जबतक मार नहीं पाते है इसको हर रोज मारते है.. इसकी फोटों चिपकाओ, इस हरामी की जो भी मदद करें उसका बहिष्कार करो… अगर नहीं करोगे तो अगली निर्भया तुम्हारी बेटी हो यही प्रार्थना यही श्राप.. दिल्लीवालों कह दो की साथ हो और शर्मिंदा भी…

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Advantage of Internet Marketing

These are some of the many advantages that online marketing offers over traditional media outlets:

1. Reduced Cost: The starting cost of online marketing is only a fraction of the thousands of dollars that Yellow Pages, television and radio ads cost. For example, you can get a free listing on Google Local that will be just as effective as a costly online Yellow Pages ad . In addition, while traditional ads may only run for a short time, a search engine optimization campaign can deliver long-term results. You can also save money with online Pay-Per-Click advertising where it is easy to experiment with small ad volumes until you perfect your strategy and then expand your marketing budget when you are assured of a positive sales return. 

2. Everything Is Measurable: When you place an ad in the newspaper or a magazine, it can be difficult to assess the direct sales impact for your business. With online marketing, everything can be tracked and illustrated in detailed graphs that illustrate traffic growth, leads and sales conversions from your specific search marketing campaigns. Using a free traffic analysis tool like Google Analytics, it is easy to calculate your return on investment (ROI) so you can appreciate the excellent value generated from your online marketing budget. 

3. Brand Engagement: In the crowded market, you need to establish and maintain positive brand awareness and client loyalty. Apart from word-of-mouth and leveraging your personal relationships with your established clients, a website is the most important marketing tool a business can have. A regularly updated website with well-written content that maintains people’s interest is essential to showing people exactly how your business is distinctive – and how you offer the best value to your clients. 

4. Demographic Targeting: The degree to which an online marketing campaign can target and measure the response from specific demographics and regions is often astonishing to business owners who normally use traditional media. New demographic prediction and online advertising platforms allow you to specifically target the specific consumer demographics most likely to buy your products. In particular, if you want to target young people between the ages of 16-30, you’ll need an online marketing strategy to reach them where they spend the bulk of their time: On the Internet and on social media sites. 

5. Real-Time: Results With online marketing you don’t have to wait weeks to see a significant boost in your business. With a paid search marketing campaign you can experience real-time results that enable you to fine-tune your marketing message to achieve your desired effect. If your marketing strategy isn’t working effectively, real-time monitoring tools allow you to easily pin-point exactly where you are going wrong. 

6. Easily Refine: Your Strategy Using online marketing analytics and tracking tools you can test conversion rates at a fraction of the cost of a traditional media campaign. Online marketing levels the playing field and allows savvy small businesses to compete in competitive niches that previously would only be open to large corporations and their massive marketing budgets. If your marketing strategy is not bringing in the return on investment (ROI) that you desire, you can work to perfect it without having to launch an expensive new campaign as would be required with most traditional media outlets. 

7. Long-Term Exposure: The benefit of an organic search marketing campaign that optimizes a website for specific keywords is that you will achieve a long-term return on your investment. Once your website’s visibility is well-established with search engines, it is easy to do regular low-cost maintenance of your strategy. The early adopters of new online marketing platforms like social media marketing will have a significant head start over their competition. 

8. Product Information: Today’s savvy consumers want to compare reviews and opinions of friends, trusted bloggers and industry experts before they make a decision. If you can provide quality, linkable information that is what people are looking for, then the next step of converting users into paying clients can be very easy. With social media networks like Face book and Twitter re-enforcing the value of positive word-of-mouth exposure, trust is more important than ever in the marketing field. 

9. Less Intrusive: Most savvy consumers dislike intrusive traditional marketing methods like direct mailing, print ads and television advertisements. When someone buys a newspaper or magazine, they want to read interesting articles not be bombarded with irrelevant ads. While mediums like television can still be useful for maintaining awareness of large corporate brands, it is not an effective medium for most small and medium-size businesses. With online marketing, you can target consumers precisely when they are searching for products and services that your business can provide. 

10. Holds Their Attention: When people read the newspaper or a magazine they may scan over the advertisements beside the article but there is no way to engage their attention. With online marketing you can encourage them to take action, visit your website and read about your products and services which results in vastly increased “stickiness” of your marketing message.

Benefit of Internet Marketing

Internet Marketing is the Need of Hour as world is going virtual. It is best time to extend your reality and to start doing Internet Marketing, no matter what kind and size of business you are doing.! I am saying this because people of all kind are using Internet and you can reach them through Internet Marketing. Here I am sharing the key benefit of Internet Marketing. 

 

Convenience

Internet marketing enables you to be open for business around the clock without worrying about store opening hours or overtime payments for staff. Offering your products on the Internet is also convenient for customers. They can browse your online store at any time and place orders when it is convenient for them.

 

Reach

By marketing on the Internet, you can overcome barriers of distance. You can sell goods in any part of the country without setting up local outlets, widening your target market. You can also build an export business without opening a network of distributors in different countries. However, if you want to sell internationally, you should use localization services to ensure that your products are suitable for local markets and comply with local business regulations. Localization services include translation and product modification to reflect local market differences.

 

Cost

Marketing products on the Internet costs less than marketing them through a physical retail outlet. You do not have the recurring costs of property rental and maintenance. You do not have to purchase stock for display in a store. You can order stock in line with demand, keeping your inventory costs low.

 

Personalization

Internet marketing enables you to personalize offers to customers by building a profile of their purchasing history and preferences. By tracking the web pages and product information that prospects visit, you can make targeted offers that reflect their interests. The information available from tracking website visits also provides data for planning cross-selling campaigns so that you can increase the value of sales by customer.

 

Relationships

The Internet provides an important platform for building relationships with customers and increasing customer retention levels. When a customer has purchased a product from your online store, you can begin the relationship by sending a follow-up email to confirm the transaction and thank the customer. Emailing customers regularly with special, personalized offers helps to maintain the relationship. You can also invite customers to submit product reviews on your website, helping to build a sense of community.

 

Social

Internet marketing enables you to take advantage of the growing importance of social media. An article on the Harvard Business School Executive Education website highlighted the link between social networking and online revenue growth. According to the article, a group of consumers that responded most strongly to the influence of social networks generated increased sales of around 5 percent. You can take advantage of this type of influence by incorporating social networking tools in your Internet marketing campaigns.

 

Difference Between SEO and PPC

If you own a website and looking for more traffic but not able to decide whether you should go for SEO or PPC, this post might give you a quick knowledge of both terms and will help you to decide efficiently.. Here i am sharing the major difference between SEO and PPC campaign… Happpy Reading and have a good Traffic and Business.

The main difference between Search Engine Optimization (SEO) and Pay Per Click (PPC) is that traffic coming from SEO (organic) is free while traffic generated from PPC is not free (as the name implies you have to pay a cost per click).  This is also the reason why you may sometimes see the terms organic search engine listings and paid search engine listings.

Both SEO and PPC are part of Search Engine Marketing (SEM) which is one of the tools you can use as part of your overall Internet Marketing campaign.

Organic Traffic vs. Paid Search Advertising

PPC and SEO

As you can see from the screenshot above you can expect to find PPC Ads above the organic results and on the sidebar.  Where exactly your ad will appear depends on a number of factors (i.e. the keywords you are targeting, keywords in your ad copy, keywords in your landing page and many more) but it’s either on top, on the sidebar or below the organic results. Organic results can only appear in the middle of the page. Whether your listing will appear in the top positions or first pages this depends on how optimized your web site is both in terms of on-site and off-site SEO.

SEO: You can get first page positions if your web site is optimized for search engines

PPC: You can get your ad on the first page by paying a higher cost per click (CPC)

Cost

I have mentioned above that SEO traffic is free and PPC is paid and while this is absolutely true, you should understand that it needs a lot of effort and hard work to get free traffic from search engines. The competition is high for almost every keyword you can search and you really need to have a high quality web site and a great SEO plan to get one of the top 5 positions. There are no shortcuts despite what some “SEO” companies are trying to sell you.  If you are not familiar how search engines work or don’t know anything about SEO then the best way to get search engine traffic is to hire a SEO expert to do the work you. On the other hand, Pay Per Click cost depends on a number of other factors. If we take for example the cost per click of advertising with the most popular PPC system, Google Ad words, then it depends on the popularity of the keyword, on the number of advertisers who want to use the particular keyword, the number of related web sites that have ad positions for the particular keyword and many more. If it sounds a bit complicated then it probably is despite the efforts made by Google to make the whole system easier to use. The good news with PPC is that you only pay for the clicks your ad receives and not for the views. In addition, you can determine in advance your daily budget and pay no more than that and you can calculate an estimate of what is the average cost per click for the keywords you want to target. As you can see from the screenshot below the Google Keyword tool (which is part of Google Adwords) gives you an estimate for the CPC (cost per click) for each keyword.

SEO: Cost of SEO is indirect. You cannot pay to get to the first page but you may have to pay for SEO services if you cannot do SEO yourself.

PPC:  You pay only when people click on your ad .  You can use the Google keyword tool to calculate how much you can pay. 

Traffic potential

Which method can bring more traffic to your web site, SEO or PPC? SEO (organic traffic) is more than PPC traffic so if you can manage to rank your web site for the keywords you want, you will get much more traffic than paying for those keywords. This is because when you are in one of the top 5 positions (according to statistics the majority of search traffic visits one of the top 5 web sites) you can expect to have a continuous flow of traffic 24×7 without having to pay anything (the actual volume of traffic depends on how popular a keyword is).

So, if you compare traffic and cost of first page positions for SEO traffic and PPC traffic, organic traffic is better. There are some studies suggesting that PPC ads get more clicks than organic but this also translates to a bigger cost.

If on the other hand it is very difficult to get first page positions for a keyword then paying for traffic may be your only option since second and third page positions will probably bring 0 or very little traffic.

SEO: Organic traffic is continuous as long as you are ranking in one of the top positions.

PPC: PPC ads can get more clicks but this means that you pay more.

Conversion

Which visitor is more likely to convert (i.e. make a purchase, register to a newsletter and in general response to call for action), someone coming from PPC Ads or from organic search? If your ads are highly targeted and optimized then a visitor from PPC is more likely to convert than a visitor coming from search.

The reason is that a web page can rank for different keywords (other than those initially intended) so the search visitor may not be looking exactly for the content (or product) presented in the particular page. On the other hand if you run a successful PPC campaign then you will only get clicks from visitors who are interested 100% in your content or products.

SEO: SEO traffic is better than other forms of traffic (i.e. social media) but in terms of conversion is not as good as PPC traffic.

PPC: Highly optimized keywords will generate more conversions but will cost more

Ease of use

Neither SEO nor PPC is easy to do if you don’t have the necessary knowledge and experience.  SEO is a process that takes a lot of time and effort. It may take months or even years to rank for specific terms or not rank at all! On the hand, in order to get some good results with PPC and Ad words you either have to take a course or hire a PPC expert to help you or you will lose a few hundred dollars before you understand how it works.

The bottom line is that you need to use both PPC and SEO as part of your Internet Marketing campaign. PPC can bring you faster results so you can run a PPC campaign and test which keywords convert better and then try with SEO to rank for those keywords.

Use PPC when you have a high converting product and use SEO when you have a limited budget to spend on advertising.

[eTrick | Extending Reality With Virtuality]

Microsoft Stop Supporting Windows XP after Today

Just read that Microsoft is going to stop supporting Windows XP after Today. Windows XP was released in 2001 and, soon after that, Microsoft announced it would support all its products for at least 10 years from the release date. However, in 2007, the company decided to extend support for XP to 8 April 2014, because it was still so widely used.

 

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